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Indian Fashion Week USA During the Pandemic Brings Hope and Community Together

While the world was at halt, DIWA (Detroit Indian Women’s Association) a nonprofit launched India Fashion Week USA virtually in October 2020 at the height of COVID-19 to support small business entrepreneurs in the Indian fashion industry and bring the community together. The Fashion show interconnected many facets of the industry - starting from street style photographers to jewelry designers. This platform brought out the entrepreneurial aspect of beauty and fashion, empowering women to be financially independent. To add to that, Indian Fashion Week brought awareness of sustainable fashion and jewelry to help fund DIWA's Cancer Initiatives. 

Savita Monroe, President and Alka Srivastava, Vice President of DIWA joined hands with Mira Bedi, owner of Chrysalis Couture who brought several designers and creatives to the runway platform along with Rupali Bedi from Utsav Planner, and videography support by KO Photography. The show went live and was a big hit. The much affected fashion industry needed this lift and hope. 

After several challenges, the passion for Fashion and Beauty continued again for another Fashion show in Spring 2020. Again, faced with the same challenges, but bringing in other creative industries into limelight, jewelry designers and normally in the backstage, Mehndi, Facial artists were also invited to participate. There was a bigger community support with Marigold Event Planner helping by opening their warehouse for meet and greet and Meridian Banquet Hall opened their door for the show and Utsav Planners set the perfect stage for another virtual show. Thanks to Bidisha Sinha for bringing beauty sponsor  Estée Lauder, a global brand that promoted the same core values as DIWA.  Ashray Dravidian and his team from miles of photography captured the runway beautifully. Blessed by Michigan State Official leaders. Two days or recording and hard work led to the show being a huge success and covered by Fox2 News channel. 

From the success of the two virtual shows, the Detroit Indian Women's Association is hosting first time live India Fashion Week USA on October 23rd at the beautiful Westin Southfield. VIP ticket at $100 and General Public is $25. Sponsored by Onefund ( will be the gold sponsor, Saanvi Technologies will be the silver sponsor, Ikon Software as the support sponsor and our sponsor partner global beauty brand Estée Lauder. Our media partner will be  

Through this platform DIWA has empowered not only women and girls but also men and boys. This collaborative platform has become critical to bring the creative entrepreneurs into the limelight and truly understanding the mechanics of how many resources are handmade. By empowering the creatives, we not only empower the entrepreneurs here in USA but also in India. DIWA is creating a platform where a local inspiring creators can showcase their art of fashion, beauty, makeup, event planning- all on one stage.

The Detroit Indian Women's Association aims to inspire, empower, and support aspirational Women striving for success and balance in their personal or professional life in developing,  strengthening, and enhancing their talent and passion. DIWA has empowered women who believe in empowering other women and bringing out the best in them. This has been accomplished by the passion committees. Savita shares, "If you have a passion for helping others, join us!" If you'd like to get involved, DIWA has several committees you can be a part of where you are educated about women-related topics. The Home and Garden Committee cultivates food to give back to the community and appreciates any additional helping hands. 

The Art and Performance Committee is looking for talent to teach others and participate in several community performances. If you desire to help and educate others, the Education Committee is looking for great teachers. If you're a business owner or expert, the Business Committee seeks professionals who want to help other entrepreneurs. 

If you are a designer or in the Fashion business and would like to showcase your products or collection, please register here:

Looking to be a runway model?
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DEADLINE: Sunday, Sept 19th (Midnight)

Connect with DIWA on Facebook-Detroit Indian Woman Association on Instagram @diwami. Email with any questions and make a tax-deductible donation by visiting All proceeds go to helping the charity community projects.


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